8 Social Media tips for businesses.
There has been tons of content written by social media bloggers about what business owners should do when it comes to engaging with Social Media, and what you should and shouldn’t be doing.
The trouble with small to medium sized businesses, is that you don’t always have the luxury of being able to employ full time content or marketing executives who are skilled and trained in a lot of the areas you need.
You also don’t have the time to be able to learn the areas of Social Media you don’t understand, and even if you did lots of business owners we speak to, even if they understand the platforms, just don’t have the time to sit down to make a plan and then execute it on a weekly or monthly basis.
Check out some tips below which will help you focus in on some of the more important things you should be looking at when doing your own Social Media content.
Commit to your Social Media future.
It sounds a lot easier to say it than it may be to actually do it, but finding the time to commit to Social Media will be the first thing you need to do in order to find that success with the various platforms.
Social Media for business can be a real challenge. It can be hard to grow an audience, come up with top rate ideas which you can then turn into content, whilst also increasing that all important customer engagement. Lots of companies who do not understand all the various platforms simply give up after a few months, don’t be that company, make sure you create the budget to enable an agency or freelancer to help support your ideas, or persavere until you see the results.
It takes in the region of eight to twelve months to get the hang of social platforms. It can take just as long to get a consistent content stream going, but to figure out what your audience resonates with and what they don’t.
As with anything business related it all starts with some planning. You need to create a social media strategy and write it down in order to hold your business accountable. Your strategy should include a basic company mission statement, content plan and goals. And most importantly, a powerful statement on “why” people would follow you on social media, what kind of content you plan on creating and posting, and what you hope to achieve.
Listen more; promote less.
Some of the best Social Media platforms are built aroung the premise that great content will start great conversations and opinion and those are more important than plugging your next event or the latest product to them. Social Media offers a great open-ended platform which businesses can use to communicate and engage with customers.
Social media is becoming more and more a customer service platform, the better you get at it, the more engagement you’ll get, and that means more comments and content for you to respond to, so just make sure you are ready.
Customer are sometimes the best source of inspiration for content. Lots of businesses are sitting on a never-ending gold mine of ideas by simply looking at their frequently asked questions, or what people are asking on social media. If you’re stuck on what to post, look to your customers first for ideas before anything else.
Listen to your competitor’s customers as well. Might sound funny, but tools like Twitter Lists, Facebook Pages to Watch, Google Keyword Planner, and YouTube are all great places to find what’s working in your industry.
Don’t be shy; show off!
This doesn’t mean that you can be fake; quite the opposite, you need to ensure that you are being yourself online. Think about why you might follow a certain brand online? What makes them special? What makes you follow them?
It’s probably that there is something special about the content posted or the way it’s been published. Creating a great social media presence isn’t only about showing the value of your product or service to your audience. It’s about connection and experiences. The best brands out there share a common point of view with their fans.
We explain this more in a separate blog written specifically for video content, however that doesn’t change the fact that video content still remains one of the most talked about topics in social media right now.
Lots of marketers tell us they struggle with what content they should be creating the video on. The best advice is to see what is working for others, what content is the most talked about in your indsutry and within your social cirlces, and what challenges have you experienced which someone else would benefit from through video?
Fans of your video are more likely to engage and interact with videos of certain lengths. On Facebook, the highest engaging videos are between 60-90 seconds. The second highest are between 30-60 seconds. The same holds true for Twitter. So keep your videos short and to the point.
If you’re going to feature a person (or group of people) in your video, you’ll need a good lavalier microphone, natural light from a window, and a tripod. Sound, lighting, and camera stability are key in creating a quality video.
If animated or text-only video are more your style, all you’ll need is great resource for stock video, quality background music, and a video editor.
Focus your efforts.
It’s tempting to have a social media account for every platform, as soon as a new platform launches, we want to feature on it and spread our content and be seen. We’re sure that this network will be the one for us. Truth is there are positives and negatives of all platforms, and some are more beneficial than others. You don’t need to feature on all platforms.
If you try to focus on lots of social networks then you’re setting yourself up for a long road ahead, we’ve tried! Son’t spread your butter too thin and get average results across the board. Not to mention the fact it takes days to post content to each platform, and that is not sustainable alone.
It may seem counterintuitive, but focusing all your efforts on the two to three platforms which give you the best return on investment. Crafting content unique to each platform is critical.
For example, let’s say we write a blog post about social media marketing. Writing the copy that will get attention and clicks on LinkedIn is much different than what works on Facebook, which is dramatically different than what works on Instagram, Snapchat, or Twitter.
It’s an obsession-like focus on a particular platform that allows you to hone in on successful tactics.
Passion = Success.
Ever been told that passion helps generate truly great and memorable content? Success on social media is a long road, so now imagine a typical 8 month period filled with posting content that you don’t really care about and topics you weren’t that bothered about and with little knowledge.
The only way to ensure long term commitment and that social media doesn’t become a burden is to follow your passion. The nice thing about social media is that your content doesn’t have to be directly related to your brand or industry.
Live and breathe the content.
Businesses and entrepreneurs have so many things pulling them in different directions, it can be easy to loose sight of the fact that it’s not always necessary to continuously send out brand new content to be successful.
Make your content feel fresh in a variety of ways, the less content you’ll actually have to put out and the more success you’ll have.
Experiment with creating shareable graphics throughout the post that people can use on Twitter, Facebook or LinkedIn. You can also create a series of Instagram Stories to help promote the post. Or you might try creating a short video for Facebook summarizing the post.
Every piece of content you create should have at least 2-3 other pieces of shareable content to accompany it. That way if the link doesn’t resonate then the video might. Or if the video falls short, maybe it makes for good Instagram Stories.
8 Boost organic content to a targeted audience.
Organic social media posting (traditional posting) is the perfect testing ground for paid ads and boosted posts. In other words, you’re using organic reach to determine what posts you should put money behind.
The best part is you can target specific users within many of the social platform ad managers. For example, let’s say your goal is traffic to your website and you’ve identified a top performing post.
You can create an audience that is most likely to also enjoy that post. It also could be an audience based on demographics like location, age, or mobile device type. You can then exclude traffic to your website in order to eliminate people who are already familiar with your brand.