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Tips for website design and content.

by | Jun 5, 2018 | Media Tips

It is likely you will employ an agency or freelancer to help build your website if you are a small to medium sized business or freelance self employed sole trader. Here are some basic tips on how to get your site looking the best without having to spend any money:

With the design of newer websites comes the need to keep pages minimalistic and free of clutter. We are busy people, so we scan websites and very rarely read everything we see. With these known behaviors in mind, it’s better to appeal to emotions rather than words.

Text and Calls To Action are necessary, of course, but make sure to break them up with larger subheadings and legible paragraphs. We also suggest using images or icons as alternative ways to communicate your point.

Page design.
Technology has come a long way in the last ten years. Computer screens and smartphones have changed the way we view information. The designer’s job is to arrange the content in a clear manner and has become more taxing as sites become more and more complex.

You only have a few seconds to grab someone’s attention and tell them what your site is about. Apply color, contrast, size and spacing, remaining conscious of what is drawing attention on the page. Strips will help you organise your site into clear, digestible pieces of content.

Easy to read content.
“Readability” measures how easy it is for people to recognize words, sentences, and phrases. When your site’s readability is high, users will be able to efficiently scan your site and take in the information in the text without much effort.

Easy to navigate.
You might want to try something cutting edge, but the truth is that website design and navigation is not the place to be avant-garde. Don’t send visitors on a wild goose chase for content.

A site with a solid navigation helps search engines index your content while improving the viewers’ experience. Little things like linking the logo back to the homepage. Watch how you build your menu, place it near the top and make it simple to read in accordance with each section.

Offer some vertical navigation: If your site is of the long-scrolling variety, try to use an anchor menu. With one click, viewers will be able to quickly go back to the top, down to the bottom or directly to any section of the site.

Your footer is probably the last thing to be seen on your site, so remember to include all the important links there, it may even include a shortened version of your menu, social icons and additional important links.

Stay mobile friendly.
We live in a mobile society, which makes it important to ask the question: What do my visitors see when they access my website on the go?
Be sure to put yourself in the position of the user, and test out every page, user action and button.

And Finally…
Never stop looking around for great ideas; they will appear when you least expect them. With web design, inspiration is an essential part of the creative process. It’s important to be familiar with what’s possible.