There is the anticipated cost, either contracting agencies to do the work, or going and purchasing equipment to enable a team to do it in house.
Sometimes having the resources to execute the right content at the right time to get the desired response from potential customers can shy companies away from taking on the challenge.
Here are some reason why you should be considering video content as part of your wider marketing mix:
Visual content is the key to great engagement, and video plays a huge part in this, so when you consider what types of posts to include in your online marketing, make sure video is considered. Potential customers to your brand are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.
Higher Email Click-Throughs
You can sit and write the best email campaigns, but how many people will open them, sit and read them, and ultimately drive through results? We’re not suggesting email marketing doesn’t have a place, but using video in emails has been shown to double click-through rates.
Almost 65% of viewers to videos watch more than 75% of that video, which is more than text content. So if you have a really important message to get across, video might be the way to go.
Contrary to popular belief, the production of great video content has become much more affordable in the last few years. Companies like VideoMakerFX, GoAnimate, and Sellamations make the creation of video as easy as writing a blog.
Companies use video because it converts more customers. Recent research shows 71% of marketers say video conversion rates outperform other content.
In a world where successfully capturing consumer attention is become harder and harder, videos have been proven to ride this wave.
With the increased consumption of video and the resulting rise in production, technologies are leaning more and more towards favoring the video-marketer. Facebook’s addition of the auto-play is a key example of this.
When done properly adding a video to your website can increase the chance of a front page Google result by 53 times.
Greater Optimization Opportunities
Do you know how much of your latest blog someone actually read? Did they share it? It’s very tough to work out the answers to these questions.
Video has a feedback loop built in, measuring click-through rates, drop-off points, or number of times watched. The feedback loop for videos means you know what’s working and what’s not. Now to focus on more of the stuff that’s working!
Stronger Emotional Connections
Video is the most powerful way to evoke emotions, because it is audable, it is visual and it conveys a greater depth of voice, facial expressions, added with music which itself amplifies this emotion when coupled with footage.
While you may not have feel the immediate need to run out and buy a car because you’ve watched an advert for it, you are more likely to remember that product because of that video experience. Video enables companies to market their products and allows a higher impact when it comes to consumer decision-making.
Video has earned it’s place in the marketing mix. But before you get started on recording your first video, make sure you have a video strategy in place!